LaunchPad /
Using market
intelligence
to close your
value gap.
Need: Managers commonly lack hard data and insights about market needs and perceptions. This creates a value gap relative to lead generation and sales.
Offering: Launch Pad gathers market intelligence using traditional and online market research at critical junctures. These insights can be used to optimize pricing (and business model), reduce adoption costs and focus on the features and benefits
valued most by customers.
Impact: Improved revenue through better intelligence about customer benefits.
Case Study: A major company was set to spin off a separate division for a new product that it anticipated pricing at $400,000. Subsequent market research revealed customer support for a price point of no more than one-tenth that amount. The findings enabled a successful launch at the lower price and cancellation of a costly and unnecessary new division.
Launch Pad
a Partner of
Turner DeVaughn Network

Network profile /
States: 6
Offices: 13
Staff: 175

Web site /
www.lpad.com