Overtone /
Listening to
sentiment to
close your
value gaps.
Need: Customers generate voluminous feedback to companies through customer service calls, email, online postings and regular mail. Failure to utilize such input to validate or test a value proposition can hinder sales.
Offering: Overtone provides continuous monitoring to give companies a day-to-
day source of market intelligence.
Impact: Revenue improvement by applying more comprehensive information about product benefits voiced by significant numbers of customers.
Case Study: Souplantation & Sweet Tomatoes utilized Overtone’s technology to track customer feedback. Based on consistent listening over time, the 104-restaurant chain learned of customer concern about the spinach eColi outbreak in 2006. As a result, the restaurants were able to adjust buffet items, menus and promotions. The rest of the industry was not so fortunate.

a Partner of
Turner DeVaughn Network

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States: 6
Offices: 13
Staff: 175

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