
Turner DeVaughn /
Quantifying your
product’s benefits
to close your
value gaps.
Quantifying your
product’s benefits
to close your
value gaps.
Need: Most companies fall
short of offering the most
relevant and compelling
value proposition.
Offering: Turner DeVaughn
builds and implements a
value model based upon the
different values a client’s customers
assign to the benefits
they derive from the client’s
products or services. Ability
to quantify these benefits
provides new insights into
profitability, margins, sales
and marketing performance.
Impact: Improved revenue and earnings, based on creation of a more compelling and relevant value proposition.
- Members of the Network:
- Turner DeVaughn
- Creative Spark
- The Chasm Group
- iSynergetics
- Launch Pad
- The McKinney Group
- Overtone
- Jigsaw
- Perception Partners
Case Study: A large software company is moving from the consumer
market to the enterprise. Turner DeVaughn is building a
model enabling the company to show prospective customers how
well its product is working for comparable enterprises.
Turner DeVaughn
Lead Partner of
Turner DeVaughn Network
Network profile /
States: 6
Offices: 13
Staff: 175
Web site /
www.turnerdevaughn.com
Lead Partner of
Turner DeVaughn Network
Network profile /
States: 6
Offices: 13
Staff: 175
Web site /
www.turnerdevaughn.com

