Turner DeVaughn /
Quantifying your
product’s benefits
to close your
value gaps.
Need: Most companies fall short of offering the most relevant and compelling value proposition.
Offering: Turner DeVaughn builds and implements a value model based upon the different values a client’s customers assign to the benefits they derive from the client’s products or services. Ability to quantify these benefits provides new insights into profitability, margins, sales and marketing performance.
Impact: Improved revenue and earnings, based on creation of a more compelling and relevant value proposition.
Case Study: A large software company is moving from the consumer market to the enterprise. Turner DeVaughn is building a model enabling the company to show prospective customers how well its product is working for comparable enterprises.

Turner DeVaughn
Lead Partner of
Turner DeVaughn Network

Network profile /
States: 6
Offices: 13
Staff: 175

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