Smarter Approaches for First Contact with CIOs

The CIO Executive Council and TDN surveyed nearly 300 IT executives in Fall 2009. Senior IT executives described what they want from vendors who make initial contact. A comprehensive Field Guide details

how vendors can revamp their approach to achieve win-win outcomes. Download the Field Guide or replay the Teleconference to learn more.


February 10, 2010

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The Challenges of Selling to CIOs

Sales people don't have it easy in today's hyper-competitive IT marketplace. Learn what drives CIOs right now: a relevant value proposition. This Webinar will revealed how to quantify a value proposition and avoid common mistakes by IT vendors.


December 17, 2009

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Three Must-Have Customer Metrics

Overtone and Turner DeVaughn show how to make sense of customer conversations in social media to develop and deliver an unbeatable value proposition. Learn how you can leverage social media insights to deliver what your customers really want and what they’ll pay to get it.


May 23, 2009

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